Marketing your business successfully can be difficult, the endless options make choosing the best ones a challenge for any business owner. However, there is no doubt that the internet has revolutionized the way we do business today. In two years, the number of marketers that say Facebook is essential to advertising success has increased a whopping 83 percent. Most business have caught on, and around 90 percent of businesses use social media marketing. However, only one in eight measure the success they have with social media in comparison to direct marketing.