Did you know that there are 3 billion email accounts set up all over the world? You’d probably have a difficult time finding someone you know who didn’t have one. Yet 97 percent of all electronic mail is spam, or unwanted and unsolicited messages sent to a bulk amount of recipients at one time.
When they’re used responsibly, however, email marketing tools can build lasting customer loyalty, not annoyance. Studies have shown that email marketing can be up to 10 times more effective than other web marketing solutions — including search engine optimization. Why is that? The reasons might surprise you.
Most consumers are cool with getting updates, as long as it’s permission-based.
As we talked abo Continue reading