Most organizations and businesses that want to inform their clients, customers or members routinely send out a newsletter. Newsletters are beneficial because they are easy to send through the mail, and can provide all sorts of information which can help out all the parties involved. With that said, newsletter management is very important for companies.
The typical business newsletter provides information on products, services, prices and current sales offers. Newsletter printing is fairly easy, and finding a newsletter creator is even easier. Most companies and organizations that sound out a direct mail newsletter have a newsletter creator on staff.
Only a little under a third of businesses test their email marketing campaigns regularly. Unsurprisingly, many companies run complex marketing strategies that often foray into different kinds of media, including email marketing, direct mail marketing and internet marketing. With that said, about 42 percent of customers say they open marketing emails. To the other 48 percent, marketing emails are a bore and a pain. However, about a third of consumers have said they acted on an offer provided to them in a marketing email.
Did you know that 17 percent of Americans create a new email address every six months? This may be for a variety of reasons, as sometimes people get too much spam in their inbox and create an all new account. Importantly, some newsletters are sent via email. Since it is easier to change an email address than it would be to change a physical address, more and more companies and businesses send out a physical newsletter in the mail, sometimes in addition to a digital newsletter.
At the end of the day, a good newsletter can do wonders for a business. It is important, however, for the newsletter to be in a number of different media, as that guarantees it will reach the most amount of people. As such, direct mail newsletters and email newsletters are often used in conjunction with one another.