Three Important Internet Marketing Strategies

Search marketing

Did you know that in 2012, over 88% of internet users, ages 14 and up, browsed or researched products online? In addition, nearly five billion internet searches are performed every month worldwide. In order to attract more users to your website, several internet marketing strategies must be utilized. By doing so, your website will receive more traffic than ever before.

1. Web design. The design of your website can actually have a major impact on the amount of traffic it receives. You only have one chance to make an effective first impression, and by designing a creative, user-friendly website, the design is more likely to instantaneously appeal to more users. Even having a strong mobile website is important, as well, because one-third of mobile users claim to disregard websites that have poor mobile web designs.

2. Content creation. Arguably the most important and effective Seo strategy, content creation is used to rank your website higher on search engines. By creating keyword-rich content, such as blogs and articles, on a continual basis, search engines will continue to rank your website higher based on the relevant usage of specific keywords within the content. Content creation helps turn your website into a highly ranked organic link, and since more than 70% of search users only click on organic links, your website must become more visible to them on search engines.

3. Social media advertising. Social media websites are used by approximately 65% of adult users. In fact, 30% of businesses outsource at least a fraction of their social media marketing in order to ensure that it is as effective as possible. However, only 30% of businesses respond to the feedback left by their fans and followers. Since “the customer is always right,” it is important to heed their feedback and tailor your strategies around their suggestions.

Online retailers and service providers claim that nearly 40% of their customers come from search engines. As a result, it is important for your website to utilize several internet marketing strategies. Web design, content creation, and social media advertising will all increase the visibility of your website, and by doing so, your website will receive more traffic than ever before.

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