There are lots of reasons to outsource SEO services today, but none strikes as strongly as the general idea that outsourcing SEO brings in more cash. Yes, clients pay out to have the service. But what they receive in return more than compensates for the charges they incur. To cut down on their costs, most outsource SEO resellers instead of going directly with an SEO company too.
When they use Seo outsourcing through resellers, companies also receive the results they had intended when they signed on with an outsource SEO reseller: an expanded web presence. They no longer are relegated to the bottom of search engine lists but instead are more presentable, higher up on the listings, and ultimately get more hits to their sites. This, after all, is the concept behind this tactic, and judging by how many companies use it the tactic is a real winner.